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Hypertracker provides you with a variety of statistics for analyzing the success of each campaign. Overall statistics are presented on one easy-to-read screen called Campaign Details.


clicks The total number of clicks. The parameters for counting clicks can be set-up through the Double Protection feature.
actions The total number of actions made by visitors that clicked on the campaign banner or link.
sales The total number of sales made by customers that clicked on the campaign banner or link.
sales value The total value of the sales made by customers that clicked on the campaign banner or link.
cost per sale The specified campaign cost per one sale. You can easily compare this with Average Sale.
average sale The average value per one sale. The average is calculated by dividing the Sales Value by the Sales. If the Average Sale is lower than the Cost Per Sale chances are the campaign is not profitable.
clicks to sales This is the number of clicks that is required to produce one sale. It is presented as a percent.
clicks to actions This the number of clicks that is required to produce one action. It is presented as a percent.
campaign cost The total cost of the campaign. If your campaign is a pay-per-click campaign this cost will be calculated using the number of clicks and the cost per one click.
average sale The average value per one sale. The average is calculated by dividing the Sales Value by the Sales. If the Average Sale is lower than the Cost Per Sale chances are the campaign is not profitable.
profit The Sales Value minus the Campaign Cost. If your result is a negative number your campaign is not profitable.
cost per click The amount you pay per click.
ROI Your Return on Investment is calculated by dividing your Profit by your Cost.
cost per action The cost of one action.




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Example:

As noted earlier, Mr. Gold's Cnet Campaign is doing very well. His Average Sale is considerably higher than his Cost Per Sale. That means he is generating more in sales than he is spending to run the ad.



 


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